Rated Care Homes

Hales Group Limited - Norfolk

–

No overall rating

No overall rating: this location offers more than one kind of service, so the CQC rates each service separately.

At a glance

  • 3 ratings

    Its last inspection moved it down from Requires improvement to Inadequate.

  • 13 months

    since the latest rating was published.

  • 77%

    of rated home care services in Norfolk are Good or Outstanding (86% across the East of England, 88% across England).

Hales Group Limited - Norfolk: inspection record

Home care, Norfolk

This service has no overall rating at present. The squares show its earlier ratings.

Hales Group Limited - Norfolk: inspection record: inspection ratings by year, 2015 to 2026
201520162017201820192020202120222023202420252026
Overall
Safe
Effective
Caring
Responsive
Well-led

Ratings published by the Care Quality Commission.

Compare nearby

Nearest rated Good or Outstanding: Cera - Norwich (Good, less than 0.1 miles away) and Eastern Specialist Services T/A Cavell Healthcare (Good, 0.7 miles away).

Nearest home care services:

  1. G
    Cera - Norwich Good, less than 0.1 miles away
  2. –
    Errand Plus and Personal Services No overall rating, 0.4 miles away
  3. –
    UNIQUE DOMCARE LIMITED Not yet rated, 0.4 miles away
  4. –
    Zera Healthcare Ltd Not yet rated, 0.4 miles away
  5. G

See all home care services in Norfolk

See all home care services in Hellesdon

What inspectors found

From the Care Quality Commission's assessment published 2 October 2025 (assessment visit 13 May 2025). Quoted under the Open Government Licence.

Hales Group Limited – Norfolk is a domiciliary care service which provides personal care to people in their own homes. The last inspection of this service was on 9 November 2020. This was a focused inspection looking at the key questions Safe and Well-led and was requires improvement.

  • Safe Inadequate
  • Effective Inadequate
  • Caring No rating
  • Responsive No rating
  • Well-led Inadequate
Read the rest of CQC's summary

A comprehensive assessment was planned due to concerns identified by the local authority and intelligence received by CQC from whistle blowers, notifications, complaints, and safeguarding concerns which suggested a decline in the quality of the service being provided and potential breaches of regulation. The assessment took place from 19 March 2025 to 7 May 2025. We made an onsite visit to the service’s office on 26 March 2025.

At the time of our assessment, it was providing support to 140 people. There was no registered manager, but an acting manager was in post. The assessment was conducted by 2 inspectors and an Expert by Experience who is a person who has personal experience of this type of service. They were able to speak with 19 people using the service and their relatives about their experiences of this service.

We found 5 breaches of regulation relating to person centred care, consent, safe care and treatment, governance and staffing.

Concerns identified included, widespread failings with call scheduling resulting in people experiencing missed, late or rushed calls and care workers failing to spend the allocated time with them. Call scheduling had an impact on people’s care and the safe administration of medicines, support with meals and personal care. Missed medicines were not effectively managed or escalated to ensure people did not suffer any ill effects and we were not assured the provider observed the prescribers’ instructions to ensure people had their medicines on time.

People experienced poor communication with office staff and were not advised who was delivering their care or reasons for lateness. Care staff reported working under stressful conditions without adequate travel time and without the support of their senior team, often working unacceptably long days. Stressed care workers meant their wellbeing was not prioritised by the organisation and this had an impact on the people being supported. People were supported by multiple care staff, and documentation was poor so we could not be assured that people received timely, consistent care around their needs. Risks associated with people’s care needs were not adequately picked up by provider audits making it more likely for errors to occur and for people to suffer from avoidable harm. Care notes were not always completed contemporaneously or changes in need escalated to ensure the care plan remained appropriate.

There was limited evidence of how the provider acted in people’s best interest when they were unable to consent to care and treatment and how changes in people’s cognition and circumstances were escalated to ensure necessary care could be provided.

Mechanisms for staff support were poorly executed with staff not receiving regular supervisions or spot checks to ensure they were delivering care correctly. This left people vulnerable to receiving poor care. We also found evidence of training being out of date so were not assured of the competencies of the staff.

Person centred care was not at the heart of this service provision with poor scheduling, poor work force planning, poor support for staff and poor documentation and review of care plans. People were not routinely asked for their feedback, and they had little influence in how their care was provided, when and by whom.

There was a lack of effective quality monitoring systems and provider audits failed to identify the concerns we did. Poor communication and records failed to identify changes in people’s needs. A lack of oversight made it difficult to ascertain how this service was being effectively delivered.

‘This service is being placed in special measures. The purpose of special measures is to ensure that services providing inadequate care make significant improvements. Special measures provide a framework within which we use our enforcement powers in response to inadequate care and provide a timeframe within which providers must improve the quality of the care they provide.’

In instances where CQC have decided to take civil or criminal enforcement action against a provider, we will publish this information on our website after any representations and/ or appeals have been concluded.

  1. Safe

    Inadequate

    Safe – this means we looked for evidence that people were protected from abuse and avoidable harm. At our last assessment we rated this key question requires improvement. At this assessment the rating has changed to inadequate. This meant people were not safe and were at risk of avoidable harm.

    The service was in breach of legal regulations in relation to safe care and treatment and staffing.

  2. Effective

    Inadequate

    Effective – this means we looked for evidence that people’s care, treatment and support achieved good outcomes and promoted a good quality of life, based on best available evidence.At our last assessment we did not rate this key question at this assessment we rated this key question as requires improvement. This meant the effectiveness of people’s care, treatment and support did not always achieve good outcomes or was inconsistent.

    The service was in breach of the legal regulation in relation to consent.

  3. Caring

    No rating

    Caring – this means we looked for evidence that the provider involved people and treated them with compassion, kindness, dignity and respect.At our last assessment we did not rate this key question. At this assessment the rating is requires improvement. This meant people did not always feel well-supported, cared for or treated with dignity and respect.

  4. Responsive

    No rating

    Responsive – this means we looked for evidence that the provider met people’s needs.At our last assessment we did not rate this key question. At this assessment the rating is requires improvement. This meant people’s needs were not always met.

    The service was in breach of legal regulation in relation to person centred care.

  5. Well-led

    Inadequate

    Well-led – this means we looked for evidence that service leadership, management and governance assured high-quality, person-centred care; supported learning and innovation; and promoted an open, fair culture.At our last assessment we rated this key question requires improvement. At this assessment the rating has changed to inadequate. This meant there were widespread and significant shortfalls in leadership. Leaders and the culture they created did not assure the delivery of high-quality care.

    The service was in breach of legal regulation in relation to governance.

Questions to ask the service

  1. Safe was rated Inadequate on 2 October 2025. Ask how medicines are managed, how staffing levels are decided and how incidents are reviewed.
  2. Effective was rated Inadequate on 2 October 2025. Ask about staff training and how health appointments are arranged.
  3. Well-led was rated Inadequate on 2 October 2025. Ask about changes in management and what has changed since the report.

Registration details

Registered manager
Zoe Dent
Registered with the CQC since
What it provides
Domiciliary care service, Extra Care housing services, Supported living service
Who it supports
Dementia, Learning disabilities or autistic spectrum disorder, Mental Health, Older People, People who misuse drugs and alcohol, People with an eating disorder, Physical Disability, Sensory Impairment, Younger Adults

Inspection report

Read the full inspection report (opens the Care Quality Commission website)

2 inspection reports, latest 13 January 2021. Latest assessment published 2 October 2025; the Care Quality Commission's newer assessments are published on its website rather than as reports.

The rating is the Care Quality Commission's. We show it as published and do not change it.

Who runs it

Provider
Hales Group LimitedBrand: Hales Group Ltd
Ownership type
Organisation
Companies House number
03756814 (opens Companies House)

Hales Group Limited runs 23 services in England, 9 of them in the East of England. 9 are rated Good or Outstanding and 14 have no rating yet.

Other services run by Hales Group Limited

  1. G
    Hales Group Limited - Grimsby Good. Home care, North East Lincolnshire, Yorkshire and the Humber
  2. G
    Hales Group Limited - Hull Good. Home care, Hull, Yorkshire and the Humber
  3. G
    Hales Group Limited - Peterborough Good. Home care, Peterborough
  4. G
    Hales Group Limited - Rotherham Good. Home care, Rotherham, Yorkshire and the Humber

See all 23 services run by Hales Group Limited

Getting help from Norfolk County Council

The council can assess what care someone needs and tell them what help with the cost they may get.

Checked on the council's website, November 2026.

Common questions

Does Hales Group Limited - Norfolk provide nursing care?
The Care Quality Commission's register does not list nursing care for Hales Group Limited - Norfolk.
When was Hales Group Limited - Norfolk last inspected?
The Care Quality Commission's latest rating for Hales Group Limited - Norfolk was published on 2 October 2025.
Who runs Hales Group Limited - Norfolk?
Hales Group Limited - Norfolk is run by Hales Group Limited. It runs 23 services in England, 9 of them in the East of England.
What is Hales Group Limited - Norfolk's CQC rating?
No overall rating: this location offers more than one kind of service, so the CQC rates each service separately.

Contact

Phone
01603 358639
Address
First Floor, 17 Hellesdon Park Road, Norwich, NR6 5DR Map (opens Google Maps)
Read the full inspection report (opens the Care Quality Commission website)

Compare nearby

Nearest rated Good or Outstanding: Cera - Norwich (Good, less than 0.1 miles away) and Eastern Specialist Services T/A Cavell Healthcare (Good, 0.7 miles away).

Nearest home care services:

  1. G
    Cera - Norwich Good, less than 0.1 miles away
  2. –
    Errand Plus and Personal Services No overall rating, 0.4 miles away
  3. –
    UNIQUE DOMCARE LIMITED Not yet rated, 0.4 miles away
  4. –
    Zera Healthcare Ltd Not yet rated, 0.4 miles away
  5. G

See all home care services in Norfolk

See all home care services in Hellesdon