Dignity Direct Homecare Limited
Home care, Greenwich
Inadequate
Rated on
Rating from the Care Quality Commission.
Dignity Direct Homecare Limited: inspection record
Rated Inadequate in November 2025, down from Good.
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
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| Effective | ||||||||||||
| Caring | ||||||||||||
| Responsive | ||||||||||||
| Well-led |
Ratings published by the Care Quality Commission.
Inspected and rated 2 times since 2017. Rated Good in 2017, then Inadequate in November 2025.
Its last inspection moved it down from Good to Inadequate. The latest rating was published 11 months ago.
How it compares locally
- The only Inadequate home care service in Greenwich, out of 53 with a rating.
What inspectors found
From the Care Quality Commission's assessment published 19 November 2025 (assessment visit 23 July 2025). Quoted under the Open Government Licence.
Date of assessment: 29 and 30 July and 19 August 2025.
Dignity Direct Homecare Limited is a domiciliary care agency. It provides personal care to people living in their own homes. People had medical conditions, mobility and nutrition needs. At the time of the assessment, 53 people who used the service received personal care.
Read the full summary
Not everyone who used the service received personal care. In this service, the Care Quality Commission can only inspect the service received by people who get support with personal care. This includes help with tasks related to personal hygiene and eating. Where people receive such support, we also consider any wider social care provided.
During our previous in September 2024, we found the provider was in breach of six regulations in relation to safe care and treatment, effective staffing, person centred care, need for consent, good governance and fit and proper persons employed. As a result, we served warning notices (WN) for regulation 17 (Good governance) regulation 12 (Safe care and treatment) and for regulation 18 (Staffing). We further issued requirement notices for regulation 11 (Need for consent) and regulation 9 (Person-centred care).
At this assessment, we found the provider failed to make improvements and remained in repeat breaches of regulation 9 (Person-centred care), regulation 11 (Need for consent), and they failed to meet the WNs for regulation 18 (Staffing) and regulation 17 (Good governance). This meant people continued to remain at risk of receiving unsafe care and treatment and support. In addition, we found the provider was in breach of regulation 10 (Dignity and respect). CQC have decided to take enforcement action against the provider, we will publish this information on our website after any representations and/or appeals have been concluded.
The provider did not always work well with people to understand what being safe meant to them and how to achieve that. People were not supported by skilled and effectively deployed care workers. People received their medicines as prescribed. However, care worker’s understanding of medicine to be given as needed (PRN) protocols was poor. The provider did not always work within the principles of the Mental Capacity Act (MCA) 2005. People were not always treated with kindness and respect. Care workers had received training on equality, diversity, privacy, and dignity but it was not always effective. The provider did not always ensure people’s care and support met people’s preferences. The provider did not always make sure people were at the centre of their care and had not valued diversity in their workforce. The provider did not have an effective oversight of the service.
People were protected from the risk of infection. Risk assessments and risk management plans were completed for people which included guidance for care workers. The provider carried out satisfactory background checks for all care workers before they started working. Senior staff assessed people’s needs to ensure these could be met. Care workers gave people as much choice as possible.
This service is being placed in special measures. The purpose of special measures is to ensure that services providing inadequate care make significant improvements. Special measures provide a framework within which we use our enforcement powers in response to inadequate care and provide a timeframe within which providers must improve the quality of the care they provide.
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Safe
No rating
Safe – this means we looked for evidence that people were protected from abuse and avoidable harm.
At our last assessment we rated this key question requires improvement. At this assessment the rating has remained requires improvement. This meant some aspects of the service were not always safe and there was limited assurance about safety. There was an increased risk that people could be harmed.
The service was in breach of legal regulation 18 in relation to staffing. The provider failed to deploy suitably qualified, competent, skilled and experienced staff to enable them to meet the needs of the service users at all times.
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Effective
No rating
Effective – this means we looked for evidence that people’s care, treatment and support achieved good outcomes and promoted a good quality of life, based on best available evidence.
At our last assessment we rated this key question good. At this assessment the rating has changed to requires improvement. This meant the effectiveness of people’s care, treatment and support did not always achieve good outcomes or was inconsistent.
The service was in breach of legal regulation 11 in relation to staffing. The provider did not always work within the principles of the Mental Capacity Act (MCA) 2005.
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Caring
Inadequate
Caring – this means we looked for evidence that the provider involved people and treated them with compassion, kindness, dignity and respect.
At our last assessment we rated this key question good. At this assessment the rating has changed to inadequate. This meant people were not treated with compassion and there were breaches of dignity; staff caring attitudes had significant shortfalls.
The service was in breach of legal regulation 10 in relation to Dignity and respect. The provider did not always treat people as individuals and did not always ensure people’s care and support met people’s preferences. People were not always treated with kindness and respect.
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Responsive
No rating
Responsive – this means we looked for evidence that the provider met people’s needs.
At our last assessment we rated this key question requires improvement. At this assessment the rating has remained requires improvement. This meant people’s needs were not always met.
The service was in breach of legal regulation 9 in relation to person centred care. The provider did not always make sure people were at the centre of their care.
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Well-led
Inadequate
Well-led – this means we looked for evidence that service leadership, management and governance assured high-quality, person-centred care; supported learning and innovation; and promoted an open, fair culture.
At our last assessment we rated this key question requires improvement. At this assessment the rating has changed to inadequate. This meant there were widespread and significant shortfalls in leadership. Leaders and the culture they created did not assure the delivery of high-quality care.
The service was in breach of legal regulation 17 in relation to good governance. The provider did not have an effective oversight of the service.
Questions to ask the service
- Safe was rated Requires improvement on 19 November 2025. Ask how medicines are managed, how staffing levels are decided and how incidents are reviewed.
- Effective was rated Requires improvement on 19 November 2025. Ask about staff training and how health appointments are arranged.
- Caring was rated Inadequate on 19 November 2025. Ask how staff protect dignity and how people are involved in decisions about their care.
- Responsive was rated Requires improvement on 19 November 2025. Ask to see how care plans are kept up to date, how complaints are handled.
- Well-led was rated Inadequate on 19 November 2025. Ask about changes in management and what has changed since the report.
Contact and registration details
| Address | C202-C203, Meridian Trading Estate, 20 Bugsby's Way, London, SE7 7SF |
|---|---|
| Neighbourhood | Charlton, Greenwich |
| Phone | 020 8100 2826 |
| Registered manager | Shukri Yassin |
| Registered with the CQC since | |
| What it provides |
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| Who it supports |
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| Inspection reports | 1 inspection report, latest 19 October 2017 (opens the Care Quality Commission website) Latest assessment published 19 November 2025; CQC's newer assessments are published on its website rather than as reports. |
Inspection report
Read the full inspection report (opens the Care Quality Commission website)The rating is the Care Quality Commission's. We show it as published and do not change it.
Who runs it
| Provider | Dignity Direct Homecare Limited |
|---|---|
| Ownership type | Organisation |
| Companies House number | 9439944 (opens Companies House) |
Dignity Direct Homecare Limited runs 2 services in London. 1 is rated Good or Outstanding and 1 is rated Requires improvement or Inadequate.
Other services run by Dignity Direct Homecare Limited
- G Dignity Direct Homecare Limited Home care, HackneyGood
Nearest alternatives
- – BLM Care & Support Services Limited Home care, less than 0.1 miles awayNot yet rated
- G Blue Ocean Services Home care, less than 0.1 miles awayGood
- RI Garland Lodge Home care, less than 0.1 miles awayRequires improvement
- G Health Personnel Home care, less than 0.1 miles awayGood
- G High Standard Care Limited Home care, less than 0.1 miles awayGood
Getting help from Royal Borough of Greenwich
The council can assess what care someone needs and tell them what help with the cost they may get.
- Adult social care at Royal Borough of Greenwich
- Ask for a care needs assessment
- Phone: 020 8921 2304, Monday to Thursday 9am to 5pm, Friday 9am to 4pm. Out-of-hours emergencies: 020 8854 8888
- Contact adult social care online
- Support for carers
- Paying for care: Royal Borough of Greenwich
Checked on the council's website, November 2026.
Common questions
- Does Dignity Direct Homecare Limited provide nursing care?
- The Care Quality Commission's register does not list nursing care for Dignity Direct Homecare Limited.
- When was Dignity Direct Homecare Limited last inspected?
- The Care Quality Commission's latest rating for Dignity Direct Homecare Limited was published on 19 November 2025.
- Who runs Dignity Direct Homecare Limited?
- Dignity Direct Homecare Limited is run by Dignity Direct Homecare Limited. It runs 2 services in London.
- What is Dignity Direct Homecare Limited's CQC rating?
- Its overall rating from the Care Quality Commission is Inadequate, published on 19 November 2025.